Communication Masterclass Programme

Date:         2nd & 3rd July 2012
Venue:      Business Center Science 14 Atrium, Rue de la Science, 14b, Brussels
An indicative programme is provided below. Please note that this may be subject to minor changes.
First day: 2nd July

Registration and coffee
Welcome, introductions and course overview
Karen Bultitude
·         Introduction to tutor team and course delegates
·         Overview of the course and dissemination opportunities offered by SCOOP
The importance of connecting with policy makers
Louisa Anastopoulou
This session will outline EU expectations from research in SSH*, why this is important, how it might benefit the EU and the priorities regarding policy being evidence based. There will also be an opportunity for questions and discussion.
Connecting with policy makers
Terry Martin
How does research influence the policy making process? Where should projects look to find policy makers who can use their results? What kinds of research findings are most useful from a policy making perspective? These questions and more are explored in a session acquainting delegates with key aspects of the research-policy making interface.
Coffee Break
Examples of projects
Karen Bultitude
Previous examples of attempts by SSH projects to reach policy makers will be reviewed through a practical exercise. Delegates will also have the opportunity to compare examples of outputs from their own projects and discuss key strengths and weaknesses in this context.
Introduction to Policy Briefs
Terry Martin
A brief overview of the structure and purpose of SSH policy briefs in preparation for the practical session (Writing Policy Briefing Documents) on day two. Delegates have the opportunity to raise questions and discuss concerns relating to the specific task of drafting policy briefs.
End of the first day

A course dinner will be held at a nearby restaurant starting at 19.00. There will be no fee for Masterclass participants to attend this dinner.
Second day: 3rd July

Identification of Key Issues
This session provides an opportunity for delegates to raise specific issues relating to their project’s communications strategy. Delegates will be actively involved in prioritising the key issues to be discussed in more detail with DG Research representatives later in the day.
Writing Policy Briefing Documents
Terry Martin
A practical session related to writing policy briefs, including identifying key messages and formulating recommendations. Drawing on detailed writing techniques from the EC's guide "Communicating research for evidence-based policymaking", the session gives delegates an opportunity to compare sample briefs and try their hand at drafting elements of a brief for their own project.
Coffee break
The Power of Project Websites
Karen Bultitude
Web-based information is often the first source of data or advice for many people, but how do you ensure that your information is easily accessible, up to date, and found by the right people? This session will build on the EC's recently published guidelines for new design implementation for the Socio-economic Sciences and Humanities project websites. Delegates will have an opportunity to review and learn from existing websites, and receive peer feedback on their own project website.
If possible please bring a laptop with wireless capability to this session.
Sandwich lunch to be provided
Writing Press Releases
Karen Bultitude
Due to their broad appeal and potential impact, wider media (radio, television, newspapers) are potentially relevant avenues for reaching policy makers. This session will introduce key aspects of preparing successful press releases and other features relating to dealing with the media. The focus will be on practical skills development.
Q&A with DG Research
Louisa Anastopoulou (facilitated by Karen Bultitude)
Delegates will have the opportunity to raise questions and discuss concerns with Louisa Anastopoulou, Policy Officer at DG Research.
Wrapping up
Karen Bultitude
Final tasks and feedback
15.00 (optional)
Individual consultations
An opportunity is offered for short individual mentoring sessions from the tutor team. Please sign up in advance if you wish to take advantage of this opportunity.

* SSH = Socio-economic Sciences and Humanities